Can Disney CEO Bob Iger Deliver on a Promise to Juggle Creativity and Costs? | Analysis

His initial tenure as chief executive was marked by allowing for outside-the-box blockbusters, but now Wall Street could hem him in

Wall Street treated Bob Iger’s return to Disney like sweet candy and gobbled up shares. Now the sugar rush has worn off.

Iger’s promises to offer up creative freedom while also cutting costs and leaning into IP are already being tested in a wary market that’s watching the box office and other metrics closely. The pressure for financial discipline could prove a tough test for his transitional tenure. 

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Scott Mendelson

Before joining The Wrap, Scott Mendelson got his industry start in 2008 with a self-piloted film blog titled "Mendelson's Memos." In 2013, he was recruited to write for where he wrote almost exclusively for nearly a decade. In that time he published copious in-depth analytical and editorialized entertainment industry articles specializing in (but not exclusively focused upon) theatrical box office. A well-known industry pundit, Mendelson has appeared on numerous podcasts and been featured as a talking head on NPR, CNN, Fox and BBC.