Why Paramount+’s Viewership Is Nipping at Netflix’s Heels | Chart

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The home of “Tulsa King” and “1923” has been racking up big views on less content than the leading streamer

Brian Douglas/Paramount+

Paramount’s bet on all things Taylor Sheridan continues to pay off in spades — and the numbers prove it. 

Here’s one clear sign: In the fourth quarter, Paramount+ racked up the second-most appearances in Whip Media’s weekly rankings of the top 10 most-streamed TV shows in the U.S., trailing only Netflix among streaming services. The rankings use data from U.S. users of Whip Media’s TV Time, a movie and TV show tracking app with more than 24 million global registered users. 

Paramount+’s momentum hasn’t slowed down in 2023. In fact, the service has stayed at the top of Whip Media’s ranker through the first two weeks of the year, coming in ahead of Netflix, HBO Max and Disney+. 

Paramount+ challenged Netflix’s dominance in the fourth quarter of 2022.