Inside Paramount’s Search for a Buyer: Apollo’s Letters, Redstone’s Rejections and ‘Party F’ 

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Apollo Global Management tried seven times to gain a foothold in the bidding but ultimately lost out to Skydance Media’s $8 billion deal, an SEC filing reveals

Paramount bidders
(left to right) Comcast CEO Brian Roberts, Warner Bros. Discovery CEO David Zaslav, Skydance Media CEO David Ellison, Shari Redstone, Apollo CEO Marc Rowan and Sony Pictures Entertainment CEO Tony Vinciquerra (Chris Smith/TheWrap)

Ever since the Skydance Media deal was announced, some Paramount investors have accused controlling shareholder Shari Redstone of pursuing David Ellison’s offer to enrich herself. 

But an SEC filing suggests that reality is more complicated, with the special committee carrying out a long and tiresome process to find a deal that would appease both Redstone and shareholders. The committee reached out to over 50 parties before landing on the $8 billion merger deal, which included a provision for a 45-day go-shop period to find a better offer.

“The 45 days was designed to stack the deck in favor of Skydance’s bid, but it looks like they did have a lot of interest,” Lloyd Greif, CEO of the Los Angeles-based investment banking firm Greif & Co.,

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