Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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What Audience Behavior Tells Us About the Future of a Netflix-HBO Max Combo | Chart
Netflix and HBO Max have the lowest audience overlap among major platforms in the U.S. — that’s an expansion opportunity but an engagement challenge
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Business
Available to WrapPRO members
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‘Heated Rivalry’ Had 95x the Average Series Global Demand During Its Season 1 Peak
The demand spike eclipsed the final season of fellow Canadian TV hit “Schitt’s Creek” from the very first episode
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Data Analysis
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Netflix-Warner Bros. Combo Would Eclipse Disney’s 18% Share of TV Demand | Chart
A Paramount-WBD merger, meanwhile, would create an even larger conglomerate with 27% share of demand for TV series
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How Universal’s ‘Wicked’ Box Office Surge Gave HBO Max a $2 Million Boost | Chart
Parrot Analytics unpacks the data behind how Universal’s musical hit impacted the performance of “The Wizard of Oz” on a rival streamer
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Business
Available to WrapPRO members
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‘Stranger Things’ Has Made Over $1 Billion for Netflix | Chart
Parrot Analytics data shows the sci-fi hit has also generated more than 2 million new subscriber sign-ups since 2020
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Business
Available to WrapPRO members
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Linear Shows Drive Big Subscriber Numbers to Disney+, Hulu | Charts
Shows from Fox, FX and ABC are driving a significant number of signups for Disney’s streaming services
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TV
Available to WrapPRO members
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Taylor Sheridan Shows Have Generated $800 Million for Paramount+
Parrot Analytics’ Streaming Economics quantifies the “Yellowstone” creator’s value as he plans his exit to NBCUniversal
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TV
Available to WrapPRO members
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‘It’ Fever: Stephen King Adaptations Have Generated Over $650 Million in Streaming Revenue Since 2020
As HBO’s “It: Welcome to Derry” is off to a big viewership start, King adaptations on the whole have proven to be valuable for streamers — but the top moneymaker may surprise you
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Business
Available to WrapPRO members
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Spanish Streaming Content Is Moving Past Its ‘Money Heist’ Era
Parrot Analytics data reveals how Spain’s creative output has become broader, more consistent and less dependent on a single global phenomenon
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Business
Available to WrapPRO members
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The Witcher’ Has Made $930 Million for Netflix, But Enthusiasm for Season 4 Is Lagging | Charts
The streamer made a billion-dollar gamble on recasting its star, and early data from Parrot Analytics points to some cause for concern
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Business
Available to WrapPRO members
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Apple TV+ Emmy Contenders Had Higher Demand Than FX, HBO Max During Awards Season
Plus other insights from Parrot Analytics for “The Pitt” and “Adolescence”
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Data Analysis
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The Economics of Network Procedurals: How ‘9-1-1’ and ‘NCIS’ Balance Growth With Feeding the Fanbase | Charts
“NCIS” and its spinoffs have an older audience, but the flagship series has brought in nearly $200 million in streaming revenue for Netflix alone
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Business
Available to WrapPRO members
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‘The Office’ Has Generated $540 Million in Streaming Revenue Since 2020 | Charts
Parrot Analytics data shows just how valuable the NBC comedy has been to Peacock as the spinoff “The Paper” premieres
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Business
Available to WrapPRO members
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The Starz Streaming Breakdown: Stay Exclusive or License Your Biggest Franchises?
The value of franchises “Power” and “Outlander” illustrates the strategic tradeoffs a smaller streamer like Starz needs to consider
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TV
Available to WrapPRO members
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What the $1.5 Billion ‘South Park’ Deal Reveals About Streaming Economics | Charts
Parrot Analytics unpacks the data behind Paramount’s staggering contract and why streaming rivals tapped out
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Business
Available to WrapPRO members