Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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The Witcher’ Has Made $930 Million for Netflix, But Enthusiasm for Season 4 Is Lagging | Charts
The streamer made a billion-dollar gamble on recasting its star, and early data from Parrot Analytics points to some cause for concern
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Available to WrapPRO members
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Apple TV+ Emmy Contenders Had Higher Demand Than FX, HBO Max During Awards Season
Plus other insights from Parrot Analytics for “The Pitt” and “Adolescence”
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Parrot Analytics
Available to WrapPRO members
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The Economics of Network Procedurals: How ‘9-1-1’ and ‘NCIS’ Balance Growth With Feeding the Fanbase | Charts
“NCIS” and its spinoffs have an older audience, but the flagship series has brought in nearly $200 million in streaming revenue for Netflix alone
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WrapPRO
Available to WrapPRO members
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‘The Office’ Has Generated $540 Million in Streaming Revenue Since 2020 | Charts
Parrot Analytics data shows just how valuable the NBC comedy has been to Peacock as the spinoff “The Paper” premieres
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WrapPRO
Available to WrapPRO members
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The Starz Streaming Breakdown: Stay Exclusive or License Your Biggest Franchises?
The value of franchises “Power” and “Outlander” illustrates the strategic tradeoffs a smaller streamer like Starz needs to consider
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TV
Available to WrapPRO members
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What the $1.5 Billion ‘South Park’ Deal Reveals About Streaming Economics | Charts
Parrot Analytics unpacks the data behind Paramount’s staggering contract and why streaming rivals tapped out
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Available to WrapPRO members
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Why Did Hulu Make a ‘King of the Hill’ Revival? It Generated $100 Million in Streaming Revenue | Charts
The libraries of adult animated series like “King of the Hill” and “Futurama” make real money for the streamer
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TV
Available to WrapPRO members
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Colbert’s ‘Late Show’ Generated $60 Million in Streaming Revenue Since 2021, Less Than Kimmel, Fallon and Meyers | Charts
Parrot Analytics data finds that “Last Week Tonight With John Oliver” leads the late-night pack in streaming revenue
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WrapPRO
Available to WrapPRO members
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Post-Wimbledon, A New Generation of Tennis Stars Are Driving the Sport’s TV Demand
While familiar legends have long dominated tennis fandom, recent demand data suggests the sport’s fan base is increasingly rallying behind younger stars
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WrapPRO
Available to WrapPRO members
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Netflix’s ‘Too Much’ Debuts With Demand Rivaling HBO Hits | Charts
Lena Dunham’s new series debuted with more than 20 times the average series demand in the U.S.
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Available to WrapPRO members
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Apple’s Big Bet on Prestige Sports Content Is Paying Off | Charts
As racing drama “F1” celebrates a victorious box office lap, Parrot Analytics reports AppleTV+ soccer comedy “Ted Lasso” has generated more than $500 million in global revenue since 2020
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WrapPRO
Available to WrapPRO members
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‘The Gilded Age’ Has Delivered $70 Million in Streaming Revenue for Max, but Still Trails ‘Downton Abbey’ | Charts
Parrot Analytics’ Streaming Economics model shows the “Downton” franchise is still a massive moneymaker
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WrapPRO
Available to WrapPRO members
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Comic Book Adaptations Have Plummeted on Streaming Since 2017 | Chart
Parrot Analytics data unpacks the data behind which adaptations are driving revenue for streamers — and who’s beating the competition at leveraging IP
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Available to WrapPRO members
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Demand for Original Movies Is On the Rise, But IP Still Reigns Supreme | Charts
Parrot Analytics data shows that the share of demand for truly original, non-IP-based movies has been growing since 2020
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WrapPRO
Available to WrapPRO members
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How Dick Wolf Became a Billion-Dollar Streaming Asset | Charts
Parrot Analytics’ Streaming Economics system calculates that the “Chicago” series is currently the biggest revenue driver in Wolf’s catalog
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News
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