Bob Iger’s Disney To-Do List: The 7 Biggest Things the Returning CEO Needs to Fix Now

Focus needs to be on undoing the reorg, fixing streaming and finding a successor – for good this time

In the 999 days that Disney CEO Bob Iger’s short-lived successor Bob Chapek served as CEO, the company went through challenging times. The COVID-19 pandemic forced the parks worldwide to close, grounded cruise ships, shuttered movie theaters and halted production. But other problems of the Chapek era were self-inflicted: his disastrous handling of the political landscape in Florida; the gutting of Walt Disney Imagineering; an unnecessary battle with Marvel star Scarlett Johansson over profit participation; a headlong investment in content for Disney+ without a solid plan to monetize that content.

Iger has some work to do. Now back on board for the next two years for a full-blown corporate reset, here are what some of his biggest priorities need to be going forward.

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Drew Taylor

Drew Taylor is a reporter at TheWrap. Before joining the organization in 2021, Drew was a freelance film journalist with a keen interest in animation and Disney history. Drew has been covering film, television and theme parks for 15 years. He has written for the New York Times, the New York Daily News, Time Out New York, Collider, The Playlist, Polygon, Vulture, Box Office Magazine, AOL Travel and Syfy. He was the executive editor and social media manager for Moviefone before it was purchased by MoviePass. Additionally, Drew co-created and co-hosts “Light the Fuse,” a weekly podcast dedicated to the “Mission: Impossible” film franchise that recently celebrated its 200th episode milestone. He also authored the book “The Art of Onward,” about the making of Pixar’s 2020 fantasy film, and provided liner notes for several Mondo vinyl releases for Pixar features (“Up,” “Coco” and “Lightyear”).