Why Tom Cruise and Margot Robbie Are Hyping Each Other’s Movies

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Are the “Mission: Impossible” and “Barbie” stars promoting theatrical moviegoing or angling for preferential treatment?

Tom Cruise shows off a ticket to 'Barbie' as Margot Robbie shows off her ticket to 'Mission: Impossible - Dead Reckoning Part One'
Tom Cruise shows off a ticket to 'Barbie' as Margot Robbie shows off her ticket to 'Mission: Impossible – Dead Reckoning Part One'

There is at least one episode of almost every adventure TV show where the good guys and the bad guys team up to take on a greater threat, like when the 1990s syndicated โ€œUntouchablesโ€ show saw Elliott Ness and Al Capone team up to catch a child murderer.

Tom Cruise and Christopher McQuarrie dropped tweets last Wednesday promoting rival theatrical films. Margot Robbie and Greta Gerwig joined on Friday, via tweets from the official โ€œBarbieโ€ Twitter feed, to show off purchases of tickets to movies that were not โ€œBarbie.โ€ By Friday afternoon, โ€œIndiana Jones and the Dial of Destinyโ€ director James Mangold had expressed his commitment to see those films and “Oppenheimer” — the most anticipated of July — on opening night. As

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