Streaming
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How Netflix Could Use the ‘Stranger Things’ Release Strategy to Keep Subscribers | Chart
New data from Whip Media shows that staggered episode releases lead to increased viewer engagement and less churn
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Warner Bros. Discovery CEO Hints Studio Would Be Interested in a New Harry Potter Movie
David Zaslav told Wall Street analysts that the studio is sitting on an enormous number of blockbuster franchises that need to be reactivated
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Warner Bros. Discovery Misses Wall Street Q3 Projections as Ad Revenue Drops 11%
The nation’s No. 2 biggest studio reported a $2.3 billion loss amid an advertising slump
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Ryan Reynolds to Receive People’s Icon Award at People’s Choice Awards
The star of “Deadpool” and “Free Guy” will next be featured alongside Will Ferrell in the holiday comedy “Spirited” for Apple TV+
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How HBO Max and Discovery+ Use Human Curators (and Algorithms) to Promote Content
The merchandising on both platforms for Halloween outlines the distinct differences in subscriber behaviors
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Disney+’s ‘Andor’ Rises as Other Franchise Shows Slip in Demand | Chart
HBO’s “House of the Dragon,” Amazon’s “The Rings of Power” and Marvel’s “She-Hulk” fall in audience interest after their finales
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Available to WrapPRO members
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Prime Video Nabs Exclusive Media Rights to NBA Prospects League Overtime Elite
Amazon’s streaming service will offer 20 games per season along with unscripted episodic content
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Paramount Misses Expectations as Q3 Profit Plunges on Weak Ad Sales
Streaming subscriptions reached nearly 67 million, but could not offset disappointing advertising
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YouTube to Resell Subscriptions to Streaming Platforms Including Paramount+, Starz and AMC+
Dubbed Primetime Channels by the video platform, it will offer subscriptions to dozens of streamers
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Disney+ Launches Subscriber-Only Merchandise Test Featuring ‘Star Wars,’ Marvel Exclusives
The streaming service is experimenting with combining shopDisney and popular titles ahead of holiday shopping season
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Is Netflix’s Binge Model Still the Best Streaming Release Strategy? – It’s Complicated | Charts
Even the originator of dropping whole seasons has adapted periodic release strategies with many of its series
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Available to WrapPRO members
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Why Netflix’s New Ad-Supported Tier Won’t Be Enough to Save the Once-Invincible Streamer | PRO Insight
In a saturated streaming market, Netflix cannot (and should not) bet on ads alone — or continuously raising monthly subscription prices
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Available to WrapPRO members
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Hollywood Braces for More Dismal Q3 Earnings News as Economy Sideswipes Advertising
Warner Bros. Discovery, Paramount, Fox and Lionsgate are among the studios reporting earnings this week after Big Tech heralded weakness in ad spending
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Business
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Apple and Amazon Still Trumpet Streaming Success – Without Subscriber Numbers
The Q3 streaming arms race pits both tech giants against one another (and other streamers), except that neither disclose their amount of subs
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Streaming
Available to WrapPRO members
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YouTube Creator MrBeast Seeks Record-Setting $1.5 Billion Valuation For Businesses
Jimmy Donaldson would be the first influencer to hit that mark
