Data & Analysis
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Netflix Dominated Streaming in the Second Half of 2023
Samba TV analyzed the second half of the year for major trends and insights in streaming and broadcast television
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Too Much TV: Streaming Demand Is Drowning in New Series | Chart
The path to streaming profitability will likely mean less content
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‘The Mandalorian’ Tops List of the Most-Watched Streaming Originals in 2023 | Chart
But it was Netflix that dominated the Top 30, according to data compiled by Whip Media
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‘Rebel Moon’ Is Over-Indexing With Black and Hispanic Households | Charts
The first installment in Netflix’s sci-fi saga launched at No. 3 on the streaming Top 10, while “Reacher” muscled “Leave the World Behind” out of No. 1
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Movies
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Which Streaming Service Is Most Likely to Cancel Popular Shows? | Charts
Despite what you might think, it’s not Netflix
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5 Entertainment Trends That Defined 2023
From the decline of the binge model to the “Barbie” bump
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Audiences Want Fewer Holiday Romances and More Holiday Thrillers | Charts
Seasonal romance movies have made up a smaller share of demand for holiday movies in recent years despite their increasing supply
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‘Leave the World Behind’ Holds Off ‘Barbie’ and ‘Reacher’ to Win Streaming Top 10 | Charts
“Reacher” is over-indexing with Baby Boomers, while “Barbie” is a hit in high-income households
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How Amazon’s ‘Reacher’ Defies Demographic Stereotypes With Cross-Genre Appeal | Chart
The success of the Prime Video series defies traditional “four quadrant” thinking
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Data & Analysis
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Tubi Is Driving a Massive Surge in Demand for Free Streaming | Charts
Fox’s Tubi, which reported a staggering 73.1% demand growth rate, is outpacing other FAST and SVOD platforms
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Data & Analysis
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Obama-Produced Netflix Thriller Leads Streaming Top 10 | Charts
“Leave the World Behind,” “The Super Mario Brothers Movie” and “Family Switch” sweep Top 3 spots for Netflix
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Superhero Fatigue Is Hitting Marvel and DC Differently | Charts
Ranker data suggests new CEO James Gunn could deliver a DC renaissance
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Movies
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Who’s Winning the Holiday Streaming Wars? | Charts
Data shows Max and Netflix’s grasp on the holiday slipping, while Hulu, Prime Video and Disney+ are on the rise
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Netflix’s ‘Family Switch’ Leads Weekly Most-Watched Streaming Movies | Chart
Prime Video’s “Candy Cane Lane” snags the second spot on this week’s Whip Media ranker
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Demand for Adult Animation Has Surged Over 150% in 3 Years | Charts
Data shows demand for the younger, male-skewing genre is increasingly outpacing supply
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