Tubi
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Tubi CMO Says ‘Viewer First’ Content Strategy Fuels Streamer’s Massive Growth
The free ad-supported platform has seen its share of total U.S. viewing time grow over 60% since its debut
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Available to WrapPRO members
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Lauren Graham ‘Z-Suite’ and Influencer Noah Beck’s First Film Lead Tubi 2024-25 Programming Slate
Model/actress Olivia Culpo will host the streamer’s Super Bowl pregame show
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74% of Gen Z and Millennials Prefer Original Content Over Franchises, According to Tubi Poll
Additionally, 71% of younger people say they want to see more content from independent and smaller creators
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Tubi Is Driving a Massive Surge in Demand for Free Streaming | Charts
Fox’s Tubi, which reported a staggering 73.1% demand growth rate, is outpacing other FAST and SVOD platforms
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Data & AnalysisAvailable to WrapPRO members
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DC Universe Heads to Free TV in Warner Bros. Deal With Tubi
The ad-supported streamer also created 10 new channels to air Warner Bros. Discovery catalog content
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Tubi Taps David Salmon to Lead International Expansion
Fox Corporation’s ad-supported streamer has surpassed 70 million monthly active users
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FAST Is on the Rise, but What Are Consumers Watching? | Charts
A new survey from Whip Media reveals consumer behavior around the growing free ad-supported platforms
Available to WrapPRO members
WrapPRO
Available to WrapPRO members
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Tubi Becomes the First Streamer to Pair Search With AI
With the launch of ChatGPT’s Rabbit AI, searching for what to watch just got a lot more advanced
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Tubi Has Been Ramping Up Its Catalog – and It’s Reaping the Rewards | Charts
Demand for The Roku Channel’s movie and TV shows is the second-highest among the major FAST channels
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TV
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Tubi Taps Former Vimeo Chief Anjali Sud as New CEO
She will succeed the Fox-owned company’s CEO and founder, Farhad Massoudi
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Tubi Founder and CEO Farhad Massoudi Exits as Fox Forms Tubi Media Group
Paul Cheesbrough is upped to CEO of the new business unit
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Vice Signs 8-Project Deal With Fox’s Tubi
A documentary called “The Cult of Elon” is set to be produced as part of the partnership
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Lachlan Murdoch Was Offered $2 Billion for Fox Streamer Tubi, but He Turned It Down (Report)
Fox Corp. has rejected multiple offers for the FAST streaming service, seen as a key revenue generator for the future
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Fox’s Tubi Sees Record Viewership in Q2 as Total Time Jumps 41%
The FAST streamer’s ad revenue grew 25% over last year
