Lucas Manfredi is a TV Business reporter at TheWrap, writing about the programming, executives and trends in the television and streaming industries. Prior to joining the TheWrap in November 2022, he spent four years at Fox Business as a production assistant and a reporter on its digital team. He has a Bachelor of Science in Television-Radio production from Ithaca College and can be reached at lucas.manfredi@thewrap.com.
Experience:
Resides In:
New York, NY
Education:
Lucas received a Bachelor of Science degree in Television-Radio from Ithaca College
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A Top NBCUniversal Exec Says Spinning Off Cable Networks Is About ‘Getting Back to Simplicity’
Office With a View: Matt Schnaars, president of platform distribution & partnerships, tells TheWrap how SpinCo will enable a much more focused approach
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Office With a View
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David Novak to Lead SpinCo Board of Directors as Chairman
The Yum! Brands co-founder and former CEO will assume the new role upon the spinoff’s completion
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Roku Shares Jump 7% as Analyst Predicts Engagement, Economics to Improve in 2025
Guggenheim Securities’ Michael Morris says the firm has “high conviction” the company will “exit the year at its strongest”
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Video Game Workers Launch Union in Partnership With Communications Workers of America
United Videogame Workers-CWA Local 9433 comes after the gaming industry lost over 10,500 jobs in 2023 and an additional 14,600 in 2024
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‘Solar Opposites’ to End With Season 6 at Hulu
The animated comedy will return this fall with Tiffany Haddish, Kieran Culkin, Christina Hendricks and more set to guest star
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Gen Z Is Putting Off Work to Finish Binge-Watching TV Shows, Tubi Survey Finds
84% of employed Gen Z viewers surveyed said they watch TV and movies while working – and 48% have lied to coworkers or bosses about it
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Omnicom, IPG $13 Billion Merger Wins Shareholder Approval
The two advertising giants’ deal remains on track to close in the second half of 2025, subject to regulatory approval
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The Battle for Your Attention: How Streamers Are Pushing to Boost Engagement
Netflix and its rivals are rolling out more live content and introducing product improvements to make discovery easier and more interactive
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TV
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Super Bowl Bolsters Streaming to 43.5% Share of TV Viewing in February
Feb. 9 was the second most-watch watched day of TV in the history of Nielsen’s monthly Gauge reports
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WrapPRO
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NBCUniversal Sets Upfront for May 12
But the company has moved Telemundo’s annual opening night party to May 13 to get out of Amazon’s way
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Netflix Stock Upgrade Sends Shares Higher as Analyst Sees ‘More Runway for Growth’ With Pricing, Ad Tier
MoffettNathanson forecasts the ad tier will generate over $6 billion in advertising revenue in 2027 and almost $10 billion by 2030
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‘The Bachelor’ Showrunners Claire Freeland, Bennett Graebner Exiting Amid Toxic Workplace Allegations
The move comes after co-executive producers Michael Margolis and Keely Booth departed the reality dating franchise earlier this month
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Senator Richard Blumenthal Slams FCC’s ‘Unprecedented, Intrusive’ Investigations Into Paramount-Skydance, Comcast, NPR and PBS
The Democrat is heading an inquiry into the agency’s “apparent retaliatory actions against news organizations targeted by President Donald Trump”
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‘Reacher’ Season 3 Becomes Prime Video’s Most-Watched Returning Season Ever With 54.6 Million Viewers After 19 Days
The milestone also makes it the most-watched season on the Amazon-owned streamer since “Fallout”
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Ratings
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Comcast Strikes $3 Billion Deal to Extend Olympics Rights Through 2036
The pact also includes a new partnership that will see the parties collaborate on technical infrastructure and advertising support of the games
