Members Hub: Tech
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The Next Real Estate Boom: It’s in the Metaverse
WrapPRO Special Series: Companies like Planet Hollywood, Sothebys and even J.P. Morgan are scooping up virtual land in Web3. Is it a sound investment? Or are they building in a landslide zone?
Available to WrapPRO members
Tech
Available to WrapPRO members
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Why VFX Companies Want to Craft Your Hyper-Real Avatar for the Metaverse
WrapPRO Special Series: Stars to everyday people can create, own, evolve and use their “digital DNA” across technologies in limitless ways
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Movies
Available to WrapPRO members
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3 Possible Outcomes From Twitter Suing Elon Musk | Analysis
The social media company may have a stronger legal case, but Musk could make a deal and still win, legal experts tell TheWrap
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Tech
Available to WrapPRO members
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Why Film Producers Are So Excited About the Metaverse: ‘Everybody’s Dream Can Come True’
WrapPRO Special Series: From financing to distribution, there’s great promise in the next iteration of the internet for movie producers and fans
Available to WrapPRO members
Movies
Available to WrapPRO members
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How to Lose a Billion Dollars in the Metaverse and Other Mysteries of Web3
WrapPRO special series: Hollywood and Silicon Valley are pumping billions into the brand-new digital universe, but is it real?
Available to WrapPRO members
Tech
Available to WrapPRO members
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Why TikTok Will Likely Remain on App Stores Despite Pressure From the FCC
The short-form video platform may make changes, but there’s little the federal agency can do to regulate its removal by Apple and Google, experts say
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Media
Available to WrapPRO members
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What to Expect as Media Moguls Head to Sun Valley Amid Epic Tumult and Opportunity
Will harsh economic times dampen deal-making enthusiasm at the annual Allen & Co. conference? Don’t count on it, experts tell TheWrap
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Media
Available to WrapPRO members
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5 Ways TikTok Stars Are Reshaping the Creator Economy
Short-form video is dominating and everyone from tech to media to Hollywood is spending generously for a way in
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Media
Available to WrapPRO members
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YouTube Commands Two Thirds of the Video Ad Market – for Now | Charts
The video platform dominated the $14.8 billion in ad spending last year, but TikTok is a rising competitor
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TV
Available to WrapPRO members
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What Meta’s Next Chapter Will Look Like Without Sheryl Sandberg | Analysis
“She brought rigor and structure to balance Mark’s creativity. She brought gravitas to counter Mark’s occasional recklessness,” Elixirr partner Iliya Rybchin says
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Tech
Available to WrapPRO members
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Why Advertisers Need to Stop Wasting Money on Broadcast and Wake Up to Connected TVs | PRO Insight
Nearly 80% of U.S. homes with adults 18-44 are mostly streaming homes, yet 43% of TV ad buying in 2022 will be on old-school linear TV
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Media
Available to WrapPRO members
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Clubhouse Has Peaked: Android Signups Plummet 86% Since Last Year | Chart
The social audio app has faced constraints and drastic decline since getting a pandemic boost in 2020
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Tech
Available to WrapPRO members
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This Year’s Tech Deals Near $300 Billion, Boosted by Microsoft and Twitter Buys | Charts
2022 may shatter last year’s record $792 billion in transactions
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Tech
Available to WrapPRO members
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From Connected TVs to Netflix: The Biggest Trends From NewFronts | PRO Insight
Here are five major topics on everyone’s mind at this year’s digital showcase for advertisers, according to Yahoo’s Iván Markman
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Tech
Available to WrapPRO members
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As NFTs Crater, What’s Next for Blockchain Technology
We may be ditching the art and replica assets for new blockchain-based ideas in music, subscriptions and events
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Tech
Available to WrapPRO members