Members Hub: Tech
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BEN Group to Expand Into China With Brand Integrations (Exclusive)
The move follows a 58% year-over-year growth in revenue for the company
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Tech
Available to WrapPRO members
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Pocket.watch Launches 24/7 Kids’ Channel on Roku’s Ad-Supported Streaming Platform
The channel will feature content from Ryan’s ToysReview, EvanTube, JillianTube, and the HobbyKids
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Tech
Available to WrapPRO members
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What Facebook’s SVOD Experiment Signals For the Future
“They’re going to have to…figure out how they expand to not just be mobile-only,” Conviva’s Vice President of Strategy Nick Cicero tells TheWrap
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The Dodo Founder Izzie Lerer on Filling the White Space Between ‘Pure Fluff’ and ‘Hardcore Activism’
“We never want to make anyone feel guilty or preached to,” Lerer says
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How Kabillion Competes in Crowded Kids Entertainment Market
“It comes down to programming and how we try to break ourselves apart from Cartoon Network, Nick, and Disney,” says Kabillion President David Di Lorenzo
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Why Verizon Media’s RYOT Predicts 5G Will Revolutionize Animation
“It’s really going to democratize and allow people to do crazy cool animations without having the institutional knowledge,” Nigel Tierney, head of content at Verizon Media’s RYOT studios, says
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Tech
Available to WrapPRO members
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Inside MailChimp’s Plans to Produce Ad-Free Entertainment Videos
“Watching video wasn’t why people would visit Amazon, but it was a really nice value add…MailChimp Presents serves a similar purpose,” Sarita Alami, production lead of MailChimp Presents, says
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Media
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How So Yummy Is Reinventing Food Videos – and Scoring 16 Million Views on Average
“We talk a lot about creative, but the key is the data,” Guy Oranim, CEO of First Media, told TheWrap
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Tech
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8 Highlights From VidCon
“The ‘weird factor’ is gone, but that’s part of growing up,” said George Rausch, founder of Next OTT
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Tech
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4 Must-Haves Gaming Livestreamer Caffeine Needs to Compete With Twitch
“If it thinks it can compete as another gaming ‘network’ it will fail. This is not ABC vs. NBC vs. FOX,” CEO of Subnation Seven Volpone tells TheWrap
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Tech
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CBS News Digital Audience Strategy: ‘No Need to Pander to Any Demographic’
“It’s insulting to ‘younger viewers’ to suggest that they want their news differently than anybody else,” CBS News General Manager Christy Tanner tells TheWrap
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Streaming
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7 Big Media Trends of 2019 (So Far), From Streaming Fatigue to DirecTV Now’s Face Plant
“Soon we’ll all start looking at our credit card bills and start saying, ‘Why am I subscribing to all of these services?”” Paul Hardart, a former Warner Bros. executive, told TheWrap
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Inside Gunpowder & Sky’s Growth to 50 Million-Plus Monthly Viewers
“It’s a great time to be an independent premium content provider,” co-founder Van Toffler says
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Tech
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6 Tips for Launching a 24/7 Linear Channel From Next OTT Founder George Rausch
“Just because there is technology to ‘make a linear channel’ does not mean that a multi-tool, or one-size fits all solution is going to offer the best-in-class option for ad sales,” Next OTT founder George Rausch says
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Why Many Video Publishers Think Roku Beats Amazon’s Fire TV Despite Growth in Active Users
“Amazon is surprisingly green when it comes to selling or swapping OTT promotional opportunities,” one executive says
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Tech
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