Dan Schechter
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Is Radio Dead? Don’t Touch That Dial! – Part 1 (Guest Blog)
Thanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
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Fad or Trend? What the Difference Is, How to Tell Them Apart and Why It Matters! – Part 2 (Guest Blog)
For steady performance, put trends, not fads, at the center of your strategy
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Fad or Trend? What’s the Difference, How to Tell Them Apart and Why It Matters! – Part 1 (Guest Blog)
That latest technological marvel. It seems to be sweeping the nation, quite literally, but is it a fad or a trend with lasting staying power? Read on and find out how you can spot the differences between the fads that wow you and the trends you won’t want to miss out on!
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Video Search: What TV Giants Are Afraid Of (Guest Blog)
The inevitable march of consolidated video search technology pits traditional television conglomerates against consumers
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Why Video Search Is the New Iron Throne (Guest Blog)
Google and Siri dominate text- and voice-based search, but no one owns their video equivalent — yet
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Why the Expedia of TV Will Be Worth Billions (Guest Blog)
The first firm to help you figure out where your favorite shows are airing and streaming stands to make a mint
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Can Traditional Media Companies Get a Slice of the eSports Pie? (Guest Blog)
Opportunities to make money — and reach millennials — grow as the competitive video gaming business balloons
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What Does the Future Hold for eSports? (Guest Blog)
Online gaming as a spectator sport is a risky business, but it’s going to be a slam dunk
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Has Traditional TV Dropped the Ball on eSports? (Guest Blog)
Linear television companies are scrambling to capture eSports viewership, as fans of the medium increasingly watch events online
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Who Are eSports’ Rabid Fans? (Guest Blog)
People who watch video games online are advertising gold — so let’s take a look at the demographics of this valuable customer base
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As eSports Rise in Popularity, Let’s Meet the Main Players (Guest Blog)
A number of new and existing media companies are jumping into the game
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Why eSports Could Be the Next UFC (Guest Blog)
Competitive video gaming is poised for winning growth, driving destination viewing and sports rights
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Starting a Streaming-TV Service? Here’s a Pre-Launch Checklist (Guest Blog)
In becoming “digitally ready,” traditional media companies have their work cut out for them
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Why TV Content Owners Should Stream on Multiple Platforms (Guest Blog)
Harnessing the power of omnichannel distribution is key to succeeding in the OTT universe
