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Is Radio Dead? Don’t Touch That Dial! – Part 2 (Guest Blog)
By Dan Schechter | November 29, 2017 @ 4:31 PMThanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
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Is Radio Dead? Don’t Touch That Dial! – Part 1 (Guest Blog)
By Dan Schechter | November 28, 2017 @ 3:58 PMThanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
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Fad or Trend? What the Difference Is, How to Tell Them Apart and Why It Matters! – Part 2 (Guest Blog)
By Maria Steingoltz and Robert Haslehurst | September 21, 2017 @ 12:41 PMFor steady performance, put trends, not fads, at the center of your strategy
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Fad or Trend? What’s the Difference, How to Tell Them Apart and Why It Matters! – Part 1 (Guest Blog)
By Maria Steingoltz and Robert Haslehurst | August 24, 2017 @ 2:34 PMThat latest technological marvel. It seems to be sweeping the nation, quite literally, but is it a fad or a trend with lasting staying power? Read on and find out how you can spot the differences between the fads that wow you and the trends you won’t want to miss out on!
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Video Search: What TV Giants Are Afraid Of (Guest Blog)
By Dan Schechter | November 9, 2016 @ 12:27 PMThe inevitable march of consolidated video search technology pits traditional television conglomerates against consumers
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Why Video Search Is the New Iron Throne (Guest Blog)
By Dan Schechter | November 2, 2016 @ 8:30 AMGoogle and Siri dominate text- and voice-based search, but no one owns their video equivalent — yet
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Why the Expedia of TV Will Be Worth Billions (Guest Blog)
By Dan Schechter | October 26, 2016 @ 8:30 AMThe first firm to help you figure out where your favorite shows are airing and streaming stands to make a mint
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Can Traditional Media Companies Get a Slice of the eSports Pie? (Guest Blog)
By Dan Schechter | October 12, 2016 @ 8:30 AMOpportunities to make money — and reach millennials — grow as the competitive video gaming business balloons
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What Does the Future Hold for eSports? (Guest Blog)
By Dan Schechter | October 5, 2016 @ 8:30 AMOnline gaming as a spectator sport is a risky business, but it’s going to be a slam dunk
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Has Traditional TV Dropped the Ball on eSports? (Guest Blog)
By Dan Schechter | September 28, 2016 @ 8:30 AMLinear television companies are scrambling to capture eSports viewership, as fans of the medium increasingly watch events online
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Who Are eSports’ Rabid Fans? (Guest Blog)
By Dan Schechter | September 21, 2016 @ 8:30 AMPeople who watch video games online are advertising gold — so let’s take a look at the demographics of this valuable customer base
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As eSports Rise in Popularity, Let’s Meet the Main Players (Guest Blog)
By Dan Schechter | September 14, 2016 @ 8:30 AMA number of new and existing media companies are jumping into the game
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Why eSports Could Be the Next UFC (Guest Blog)
By Dan Schechter | September 7, 2016 @ 8:30 AMCompetitive video gaming is poised for winning growth, driving destination viewing and sports rights
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Starting a Streaming-TV Service? Here’s a Pre-Launch Checklist (Guest Blog)
By Dan Schechter | August 31, 2016 @ 8:30 AMIn becoming ”digitally ready,“ traditional media companies have their work cut out for them
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Why TV Content Owners Should Stream on Multiple Platforms (Guest Blog)
By Dan Schechter | August 24, 2016 @ 8:30 AMHarnessing the power of omnichannel distribution is key to succeeding in the OTT universe