Is Radio Dead? Don’t Touch That Dial! – Part 2 (Guest Blog)
Thanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
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Is Radio Dead? Don’t Touch That Dial! – Part 1 (Guest Blog)
Thanks to new technologies, advertisers have a wide range of choices. But despite the rush to digital, terrestrial radio is still going strong
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Fad or Trend? What the Difference Is, How to Tell Them Apart and Why It Matters! – Part 2 (Guest Blog)
For steady performance, put trends, not fads, at the center of your strategy
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Fad or Trend? What’s the Difference, How to Tell Them Apart and Why It Matters! – Part 1 (Guest Blog)
That latest technological marvel. It seems to be sweeping the nation, quite literally, but is it a fad or a trend with lasting staying power? Read on and find out how you can spot the differences between the fads that wow you and the trends you won’t want to miss out on!
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Video Search: What TV Giants Are Afraid Of (Guest Blog)
The inevitable march of consolidated video search technology pits traditional television conglomerates against consumers
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Why Video Search Is the New Iron Throne (Guest Blog)
Google and Siri dominate text- and voice-based search, but no one owns their video equivalent — yet
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Why the Expedia of TV Will Be Worth Billions (Guest Blog)
The first firm to help you figure out where your favorite shows are airing and streaming stands to make a mint
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Can Traditional Media Companies Get a Slice of the eSports Pie? (Guest Blog)
Opportunities to make money — and reach millennials — grow as the competitive video gaming business balloons
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What Does the Future Hold for eSports? (Guest Blog)
Online gaming as a spectator sport is a risky business, but it’s going to be a slam dunk
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Has Traditional TV Dropped the Ball on eSports? (Guest Blog)
Linear television companies are scrambling to capture eSports viewership, as fans of the medium increasingly watch events online
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Who Are eSports’ Rabid Fans? (Guest Blog)
People who watch video games online are advertising gold — so let’s take a look at the demographics of this valuable customer base
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As eSports Rise in Popularity, Let’s Meet the Main Players (Guest Blog)
A number of new and existing media companies are jumping into the game
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Why eSports Could Be the Next UFC (Guest Blog)
Competitive video gaming is poised for winning growth, driving destination viewing and sports rights
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Starting a Streaming-TV Service? Here’s a Pre-Launch Checklist (Guest Blog)
In becoming “digitally ready,” traditional media companies have their work cut out for them
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Why TV Content Owners Should Stream on Multiple Platforms (Guest Blog)
Harnessing the power of omnichannel distribution is key to succeeding in the OTT universe
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How to Launch a Streaming TV Network (Guest Blog)
What it takes to win in an increasingly crowded OTT marketplace
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How Streaming TV Services Can Stand Out as the Format Explodes (Guest Blog)
Finding a niche is key to surviving the OTT baby boom
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As Streaming TV Blasts Off, Which Services Will Reach Orbit? (Guest Blog)
Lots of OTT options are launching — but some will go boom!
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Why the Streaming TV Boom Is About More Than Just Netflix (Guest Blog)
Rapid expansion of the over-the-top (OTT) market shows how TV is breaking free from its classic model
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Will Virtual Reality Ever Be Like the Holodeck on ‘Star Trek’? (Guest Blog)
Free-motion VR experiences in rooms the size of basketball gyms are closer than you think
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How Virtual Reality Is Working to Fix Its Puking Problem (Guest Blog)
Creating a harmony between VR mechanics and users’ bodies is key to mass adoption of the format
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Why Seasickness Could Sink Virtual Reality (Guest Blog)
Finding a cure is the key to unlocking billions
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Why Virtual Reality Needs Content in Order to Take Off (Guest Blog)
Games, sports, movie promotion and 3D for kids vie to be what really sets the tech format in motion
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Now That Virtual Reality Is a Reality, What’s Next for the Tech Format? (Guest Blog)
Get ready, consumers: VR is no longer the stuff of sci-fi movies
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Why Skinny Bundles Are a Big Fat Pain for Many Cable TV Networks (Guest Blog)
Consumers are increasingly choosing packages with fewer channels
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As Viewers Flee Broadcast TV, Will Advertisers Be Far Behind? (Guest Blog)
Ratings have declined substantially since 2000
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Will the Amount of Original TV Content Ever Stop Growing? (Guest Blog)
The number of television shows in development or production has exploded, and cable is setting the pace
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Why Bloated TV Networks Keep Making More Shows (Guest Blog)
Blame Tony Soprano and Daenerys Targaryen
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Why Broadcast TV Advertising Is in Trouble (Guest Blog)
As consumers have shifted to new media, advertising dollars have not followed
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Viewers Still Prefer Traditional TV Content – But Streaming Is Gaining Fast (Guest Blog)
With large libraries, better pricing and no commercials, Netflix and other services give consumers what they increasingly value
