Parrot Analytics
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Warner Bros. Discovery’s Streaming Revenue Comes Largely From Max as Cable Assets Remain Key to DTC Strategy | Charts
Parrot Analytics modeling estimates that Discovery+ only accounts for 12% of the revenue for WBD’s direct-to-consumer segment
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Available to WrapPRO members
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Paramount+ Grows Globally, But Licensing Deals Could Cap Streaming Potential | Charts
Paramount+ relies heavily on content from Paramount Global subsidiaries, but many of these titles are also available on competitors
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Available to WrapPRO members
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How Disney+ Is Trading Subscriber Volume for Profitability | Charts
Parrot Analytics unpacks the data behind the Disney+ Hotstar subscriber drop-off — and why it’s not necessarily bad news
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Available to WrapPRO members
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How Peacock Is Turning Sports Sign-Ups into Long-Term Subscribers | Chart
The combination of reality TV and NBC classics are proving a potent combination for retention
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Available to WrapPRO members
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Price Hikes vs. Ads: How Apple TV+ and Prime Video Boosted Revenue in 2024
Both Apple TV+ and Amazon Prime Video saw significant ARPU gains in the last year, led by pricing changes and flagship shows like “Ted Lasso” and “The Boys”
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From ‘NCIS’ to ‘Avatar,’ How Licensed Content Is Netflix’s Secret Weapon for Low Churn | Chart
As of September, licensed titles account for nearly half of the demand for Netflix’s TV catalog
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Spanish TV Is a Global Powerhouse, Driving Billions in Streaming Revenue | Charts
In total, titles from Spain have generated $5.1 billion in global revenue for major streamers over the past four years
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Available to WrapPRO members
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Demand for Netflix Originals Overtakes NBCUniversal Series
In 12 years since its first original debuted, Netflix has built a more in-demand TV empire than NBCU, whose TV programming dates to the 1940s.
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Available to WrapPRO members
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K-Dramas and Spanish Soaps Lead the Rise of Foreign-Language Content in the US | Chart
The audience for Korean TV shows skews overwhelmingly female, while Spanish-language shows attract a more balanced demographic
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Available to WrapPRO members
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Australian Reality TV Is on the Rise: How Down Under Shows Are Winning Over U.S. Viewers | Chart
Reality shows from Australia have a higher demand share than any other major country in the U.S. market
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Available to WrapPRO members
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Election Burnout? Americans Aren’t Craving Political Entertainment Like They Used To | Charts
While specific titles like “Veep” and “The West Wing” have surged in 2024, Americans’ share of attention for scripted political shows is far lower than it was in 2020
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Available to WrapPRO members
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Demand for Hulu’s Exclusive Content Is at an All-Time High, While Churn Is at an All-Time Low | Charts
Exclusive FX series like “The Bear” and “Shogun” have helped drive subscriber engagement
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TV Audiences Are Watching Less Drama, More Fantasy | Chart
Reality TV is also on the rise, while comedy declines
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Available to WrapPRO members
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Gen Z Loves Animation and Comedy Movies, Millennials Trend Toward Horror | Charts
Parrot Analytics breaks down each genre by its generational preference
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Available to WrapPRO members
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The Most In-Demand Classic TV Shows You Can’t Watch on Streaming | Chart
These are the pre-2000 shows audiences wish they could stream right now
