Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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British TV’s Grip on American Audiences Is Waning | Charts
U.S. audiences are getting more global with their viewing habits
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Netflix’s Loss of Demand Share in India Is a Cautionary Tale | Charts
Netflix’s share of demand in the critical growth market dropped from 41% in January 2023 to 30% by October
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Can a MrBeast Game Show Bring More of Gen Z’s Spending Power to Amazon? | Charts
YouTube’s richest star is getting his own game show on Amazon. Will his cohort of Gen Z fans follow him to a new streaming platform?
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These Were the Most In-Demand TV Shows Based on Books Last Year | Charts
‘Silo’ leads the Top 10 titles — and points to how an adaptation-heavy AppleTV+ strategy is paying off
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Beyond Anime: Demand for Japanese TV Shows Has Doubled Since 2021 | Charts
Three years ago, anime accounted for about 90% of U.S. demand for Japanese TV. That dropped to 77% by the end of 2023.
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Warner Bros. Discovery Reaches Elusive Full-Year Streaming Profit. But Netflix Did it First | Chart
Parrot Analytics unpacks the data behind a turbulent streaming market
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How the Streamers Stack Up in Demand for Unscripted TV | Charts
Unscripted TV is thriving on FAST services, while Peacock leads SVOD providers in demand for reality programming
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Why Netflix’s Earnings Victory May Not Be a Bullish Signal for the Streaming Industry | Charts
Netflix handily beat Wall Street estimates when it reported adding 13 million subscribers to end 2023. This brings the platform’s total number of subscribers to over 260 million globally. The company’s stock price rallied by more than 10% in response to the positive results. However, this might be a sign that Netflix is expanding its moat as the…
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Are Emmy Nominated Shows Getting More Popular? | Charts
This year’s ceremony marked a high point in demand for the nominees
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Beyond ‘Reacher’: Amazon Is Positioning Itself as the Ultimate ‘Dad TV’ Streamer
Not even the Paramount+ Taylor Sheridan-verse can keep up with Prime Video’s grip over the “Dad TV” demographic
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Too Much TV: Streaming Demand Is Drowning in New Series | Chart
The path to streaming profitability will likely mean less content
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Audiences Want Fewer Holiday Romances and More Holiday Thrillers | Charts
Seasonal romance movies have made up a smaller share of demand for holiday movies in recent years despite their increasing supply
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Who’s Winning the Holiday Streaming Wars? | Charts
Data shows Max and Netflix’s grasp on the holiday slipping, while Hulu, Prime Video and Disney+ are on the rise
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With Half the Content, Max Is Keeping Pace with Netflix’s Demand | Charts
Netflix leads overall total demand for on-platform movies, while Disney+ takes the top spot for average demand per film
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Netflix’s 2023 Streaming Slowdown Sparks Rising Demand | Charts
The streaming service topped its previous high mark for new series thanks to the Hollywood strikes
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