Christofer Hamilton is an industry insights manager at Parrot Analytics, a WrapPRO partner. For more from Parrot Analytics, visit their website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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‘Squid Game’s Legacy: Unpacking the Global Value of Korean TV on Netflix | Chart
K-Dramas have been responsible for $3.4 billion in subscriber revenue since “Squid Game” became a streaming phenomenon, per Parrot Analytics data
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Available to WrapPRO members
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As Streaming Looks More Like Traditional TV, Will Procedurals Make a Comeback? | Chart
Across streaming platforms, revenue from procedurals outperforms their share of catalog
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Available to WrapPRO members
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The Anime Boom That’s Making Netflix Billions | Charts
Netflix claimed 38% of the total anime streaming revenue generated globally in 2023
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Available to WrapPRO members
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Unpacking the 2024 Holiday Movie Market: Has the Christmas Film Boom Stalled? | Chart
The number of Christmas movies increased sixfold between 2000 and 2023, but peaked in 2020
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Available to WrapPRO members
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Which Streaming Services Provide the Best Value for Your Buck? | Chart
The Disney+/Hulu bundle continues to be a good value — the solo subscriptions, however, are a different tale
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Available to WrapPRO members
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Streaming Demographics Unpacked: Which Audiences Drive Revenue for Netflix, Hulu and More? | Chart
AppleTV+ skews older and male, while Disney+ has had the most success generating revenue from younger audiences
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Available to WrapPRO members
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Warner Bros. Discovery’s Streaming Revenue Comes Largely From Max as Cable Assets Remain Key to DTC Strategy | Charts
Parrot Analytics modeling estimates that Discovery+ only accounts for 12% of the revenue for WBD’s direct-to-consumer segment
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Available to WrapPRO members
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How Disney+ Is Trading Subscriber Volume for Profitability | Charts
Parrot Analytics unpacks the data behind the Disney+ Hotstar subscriber drop-off — and why it’s not necessarily bad news
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Available to WrapPRO members
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Price Hikes vs. Ads: How Apple TV+ and Prime Video Boosted Revenue in 2024
Both Apple TV+ and Amazon Prime Video saw significant ARPU gains in the last year, led by pricing changes and flagship shows like “Ted Lasso” and “The Boys”
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Available to WrapPRO members
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Spanish TV Is a Global Powerhouse, Driving Billions in Streaming Revenue | Charts
In total, titles from Spain have generated $5.1 billion in global revenue for major streamers over the past four years
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Available to WrapPRO members
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Demand for Netflix Originals Overtakes NBCUniversal Series
In 12 years since its first original debuted, Netflix has built a more in-demand TV empire than NBCU, whose TV programming dates to the 1940s.
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Available to WrapPRO members
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Netflix’s Original Content Slowdown Means Prime Video Is Gaining Ground | Chart
Amazon’s share of originals has been on the rise since Q4 of 2023
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Election Burnout? Americans Aren’t Craving Political Entertainment Like They Used To | Charts
While specific titles like “Veep” and “The West Wing” have surged in 2024, Americans’ share of attention for scripted political shows is far lower than it was in 2020
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Available to WrapPRO members
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Gen Z Loves Animation and Comedy Movies, Millennials Trend Toward Horror | Charts
Parrot Analytics breaks down each genre by its generational preference
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Available to WrapPRO members
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The Most In-Demand Classic TV Shows You Can’t Watch on Streaming | Chart
These are the pre-2000 shows audiences wish they could stream right now
