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Kayla Cobb

Position

Senior TV Reporter

Twitter LinkedIn

Experience:

Kayla is a senior reporter at TheWrap, covering the business and content of creators, streaming and linear television. Before joining TheWrap in April of 2023, she was the Senior TV Reporter at Decider, the New York Post’s entertainment vertical that focuses on the streaming industry. Kayla is also a member of the Television Critics Association.

Resides In:

New York, NY

Education:

Kayla received her Bachelor of Arts in Writing and Publication Studies from Clemson University. She also has a minor in Business Administration and studied at Oxford University for a term.

  • Eddy Cue on Apple TV’s Quality Over Quantity Approach, ‘Widow’s Bay’ Success and AI

    Cannes Lions: The SVP of Services explains the streamer’s curated approach and how it’s evolving now that it’s gaining cultural momentum

    By

    Kayla Cobb
    June 24, 2026 @ 2:30 PM

    Pro Available to WrapPRO members

    Streaming
    2:30 PM
    Eddy Cue on Apple TV’s Quality Over Quantity Approach, ‘Widow’s Bay’ Success and AI

    Pro Available to WrapPRO members

  • Why Snapchat Is Hollywood’s Under-the-Radar Pipeline to Gen Z | Analysis

    The oft-forgotten social media network has quietly become a critical promotional engine able to tap into younger audiences

    By

    Kayla Cobb
    June 19, 2026 @ 6:00 AM

    Pro Available to WrapPRO members

    Tech
    6:00 AM
    Why Snapchat Is Hollywood’s Under-the-Radar Pipeline to Gen Z | Analysis

    Pro Available to WrapPRO members

  • With ‘Outside Tonight,’ Julian Shapiro-Barnum Sees the Internet As One Big Late Night Show

    Creator Close-Up: The YouTube creator breaks down the “empowering” exhaustion that comes with making a late night show all on your own

    By

    Kayla Cobb
    June 18, 2026 @ 1:00 PM

    Pro Available to WrapPRO members

    TV
    1:00 PM
    With ‘Outside Tonight,’ Julian Shapiro-Barnum Sees the Internet As One Big Late Night Show

    Pro Available to WrapPRO members

  • Fox Creator Studios Partners With Josh Richards, Emelia Hartford and 5 More Top Creators

    The studio will help develop shortform and longform series with MyHealthyDish, Speeed Co, Sorted Food and Christina Richardson

    By

    Kayla Cobb
    June 18, 2026 @ 11:00 AM
    Social Trends
    11:00 AM
    Fox Creator Studios Partners With Josh Richards, Emelia Hartford and 5 More Top Creators
  • Jubilee Media Readies for ‘The Split,’ a News Show Led by Progressive and Conservative Gen Z Hosts | Exclusive

    David Mauricio and Austin Julio Broughton will break down the biggest headlines of the week through their opposing worldviews, premiering June 28

    By

    Kayla Cobb
    June 18, 2026 @ 9:00 AM
    TV
    9:00 AM
    Jubilee Media Readies for ‘The Split,’ a News Show Led by Progressive and Conservative Gen Z Hosts | Exclusive
  • Creatorverse: Prepare for Another Creator Takeover at Cannes Lions

    Your quick guide to who will be there and the events you can’t miss

    By

    Kayla Cobb
    June 17, 2026 @ 12:30 PM

    Pro Available to WrapPRO members

    Columns
    12:30 PM
    Creatorverse: Prepare for Another Creator Takeover at Cannes Lions

    Pro Available to WrapPRO members

  • Why YouTube Isn’t Afraid of Creators Leaving in the Wake of ‘Obsession’ and ‘Backrooms’ Box Office Sweep

    Platforms like YouTube and TikTok are playing an entirely different game than the rest of the entertainment industry

    By

    Kayla Cobb
    June 17, 2026 @ 6:15 AM

    Pro Available to WrapPRO members

    Movies
    6:15 AM
    Why YouTube Isn’t Afraid of Creators Leaving in the Wake of ‘Obsession’ and ‘Backrooms’ Box Office Sweep

    Pro Available to WrapPRO members

  • ‘The Four Seasons’ Renewed for Season 3 at Netflix

    The second installment of Tina Fey, Lang Fisher and Tracey Wigfield’s comedy has hit Netflix’s Top 10 list in 56 countries

    By

    Kayla Cobb
    June 15, 2026 @ 10:00 AM
    TV Shows
    10:00 AM
    ‘The Four Seasons’ Renewed for Season 3 at Netflix
  • Netflix and iHeartMedia Expand Video Podcast Partnership With New Shows

    Martha Stewart, Kate Hudson, Oliver Hudson and Lele Pons will join the list of podcasting talent on Netflix

    By

    Kayla Cobb
    June 15, 2026 @ 7:16 AM
    TV
    7:16 AM
    Netflix and iHeartMedia Expand Video Podcast Partnership With New Shows
  • Ramy Youssef Wants His Comedy to Remind You ‘We’re All in It Together’

    TheWrap magazine: Though the comedian goes to some dark places in his HBO special, it comes from a place of love

    By

    Kayla Cobb
    June 12, 2026 @ 10:00 AM
    Awards
    10:00 AM
    Ramy Youssef Wants His Comedy to Remind You ‘We’re All in It Together’
  • MrBeast Hits 500 Million Subscribers on YouTube

    The creator is the first to ever reach this milestone

    By

    Kayla Cobb
    June 12, 2026 @ 8:01 AM
    TV
    8:01 AM
    MrBeast Hits 500 Million Subscribers on YouTube
  • ‘Widow’s Bay’ Renewed for Season 2 as Katie Dippold Lands Overall Deal at Apple TV

    The horror-comedy’s Season 1 finale premieres June 17

    By

    Kayla Cobb
    June 11, 2026 @ 2:30 PM
    TV Shows
    2:30 PM
    ‘Widow’s Bay’ Renewed for Season 2 as Katie Dippold Lands Overall Deal at Apple TV
  • Tastemade Brings Back ‘Struggle Meals’ After 3-Year Hiatus | Exclusive

    Chef Frankie Celenza revamps the social media series and adds a newsletter to boot

    By

    Kayla Cobb
    June 11, 2026 @ 9:00 AM
    TV Shows
    9:00 AM
    Tastemade Brings Back ‘Struggle Meals’ After 3-Year Hiatus | Exclusive
  • 9 Creators Who Could Be the Next Curry Barker or Kane Parsons

    The success of “Obsession” and “Backrooms” means Hollywood is more seriously turning to YouTube for its future

    By

    Kayla Cobb
    June 11, 2026 @ 6:15 AM

    Pro Available to WrapPRO members

    Movies
    6:15 AM
    9 Creators Who Could Be the Next Curry Barker or Kane Parsons

    Pro Available to WrapPRO members

  • Creatorverse: Here Are the YouTubers Pushing for an Emmy This Year

    Excluding creators from our best of TV conversations is starting to feel tone deaf

    By

    Kayla Cobb
    June 10, 2026 @ 1:00 PM

    Pro Available to WrapPRO members

    Columns
    1:00 PM
    Creatorverse: Here Are the YouTubers Pushing for an Emmy This Year

    Pro Available to WrapPRO members

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