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SPOTLIGHT:

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Kayla Cobb

Position

Senior TV Reporter

Twitter LinkedIn

Experience:

Kayla is a senior TV writer at TheWrap, covering the business and content of streaming and linear television. Before joining TheWrap in April of 2023, she was the Senior TV Reporter at Decider, the New York Post’s entertainment vertical that focuses on the streaming industry. Kayla is also a member of the Television Critics Association.

Resides In:

New York, NY

Education:

Kayla received her Bachelor of Arts in Writing and Publication Studies from Clemson University. She also has a minor in Business Administration and studied at Oxford University for a term.

  • Creatorverse: Grassroots Marketing Led to ‘Iron Lung’s $17 Million Opening Weekend

    Creator Markiplier explains how his directorial debut snowballed into a massive movie event

    By

    Kayla Cobb
    February 5, 2026 @ 12:00 PM

    Pro Available to WrapPRO members

    Columns
    12:00 PM
    Creatorverse: Grassroots Marketing Led to ‘Iron Lung’s $17 Million Opening Weekend

    Pro Available to WrapPRO members

  • ‘The Tonight Show’ Host Jimmy Fallon and Kevin James Sing About Office Missed Connections | Exclusive

    The music video will air on Wednesday night during an episode featuring Ethan Hawke, Katseye, Myles Garrett and Nick Jonas

    By

    Kayla Cobb
    February 4, 2026 @ 5:33 PM
    TV Shows
    5:33 PM
    ‘The Tonight Show’ Host Jimmy Fallon and Kevin James Sing About Office Missed Connections | Exclusive
  • YouTube’s $60 Billion Year Is Making Netflix’s Warner Bros. Competition Case For It

    For the first time in the company’s history, Alphabet surpassed $400 billion in annual revenue

    By

    Kayla Cobb
    February 4, 2026 @ 1:15 PM

    Pro Available to WrapPRO members

    Business
    1:15 PM
    YouTube’s $60 Billion Year Is Making Netflix’s Warner Bros. Competition Case For It

    Pro Available to WrapPRO members

  • Fox Sees 2% Jump in Revenue to $5 Billion Thanks to Strong Advertising

    Though revenue from political advertising was down, higher news and sports pricing contributed to the growth

    By

    Kayla Cobb
    February 4, 2026 @ 5:27 AM

    Pro Available to WrapPRO members

    Business
    5:27 AM
    Fox Sees 2% Jump in Revenue to $5 Billion Thanks to Strong Advertising

    Pro Available to WrapPRO members

  • First ‘Love Story’ Trailer Teases Passion and Pressure Between JFK Jr. and Carolyn Bessette

    The upcoming series from Ryan Murphy premieres on FX on Feb. 12

    By

    Kayla Cobb
    February 2, 2026 @ 7:00 AM
    TV Shows
    7:00 AM
    First ‘Love Story’ Trailer Teases Passion and Pressure Between JFK Jr. and Carolyn Bessette
  • Bob Iger Explains How Sora’s AI Videos Using IP Will Work on Disney+

    The CEO hopes the feature will “greatly enhance engagement” and roll out in fiscal year 2026

    By

    Kayla Cobb
    February 2, 2026 @ 6:04 AM
    Streaming
    6:04 AM
    Bob Iger Explains How Sora’s AI Videos Using IP Will Work on Disney+
  • Creatorverse: Shortform Creators Aren’t Making As Much As You Think

    TikTok, Instagram Reels and YouTube Shorts get a lot of attention, but their payouts aren’t great

    By

    Kayla Cobb
    January 29, 2026 @ 12:02 PM

    Pro Available to WrapPRO members

    Columns
    12:02 PM
    Creatorverse: Shortform Creators Aren’t Making As Much As You Think

    Pro Available to WrapPRO members

  • Inside the Dark Underbelly of the Microdrama Phenomenon

    Microdramas are expected to make $11 billion in 2026, but the next big thing in Hollywood comes with some caveats

    By

    Kayla Cobb and Tess Patton
    January 29, 2026 @ 6:00 AM

    Pro Available to WrapPRO members

    Streaming
    6:00 AM
    Inside the Dark Underbelly of the Microdrama Phenomenon

    Pro Available to WrapPRO members

  • HBO’s ‘DTF St. Louis’ With Jason Bateman, David Harbour and Linda Cardellini to Premiere in March

    The series from “Patriot” creator Steven Conrad follows a love triangle that ends in death

    By

    Kayla Cobb
    January 28, 2026 @ 10:00 AM
    TV Shows
    10:00 AM
    HBO’s ‘DTF St. Louis’ With Jason Bateman, David Harbour and Linda Cardellini to Premiere in March
  • Boxer Tyson Fury Comes Out of Retirement to Face Arslanbek Makhmudov on Netflix

    The fight will take place in April and is the first Netflix live event to be broadcast from the U.K.

    By

    Kayla Cobb
    January 28, 2026 @ 6:30 AM
    TV Shows
    6:30 AM
    Boxer Tyson Fury Comes Out of Retirement to Face Arslanbek Makhmudov on Netflix
  • ‘Skyscraper Live’ Reaches 6.2 Million Views on Netflix, Putting It Behind ‘His & Hers’ and ‘Seven Dials’

    “The Rip” continued its reign at the top of Netflix’s English-language film list with 40.4 million views

    By

    Loree Seitz and Kayla Cobb
    January 27, 2026 @ 12:00 PM

    Pro Available to WrapPRO members

    TV
    12:00 PM
    ‘Skyscraper Live’ Reaches 6.2 Million Views on Netflix, Putting It Behind ‘His & Hers’ and ‘Seven Dials’

    Pro Available to WrapPRO members

  • YouTube’s Super Bowl Flag Football Game Enlists Druski and J Balvin as 2026 Captains

    Players for the Feb. 7 event include Benson Boone, Deestroying, Cam Newton and Michael Vick

    By

    Kayla Cobb
    January 27, 2026 @ 11:54 AM
    TV
    11:54 AM
    YouTube’s Super Bowl Flag Football Game Enlists Druski and J Balvin as 2026 Captains
  • Instagram, TikTok and YouTube Prepare for Trial Over Social Media Addiction Lawsuit

    Snap, the company behind Snapchat, was also named in the legal dispute but settled last Tuesday

    By

    Kayla Cobb
    January 27, 2026 @ 8:30 AM
    Tech
    8:30 AM
    Instagram, TikTok and YouTube Prepare for Trial Over Social Media Addiction Lawsuit
  • TikTok’s Early Outage Heightens Censorship and Monetization Concerns: ‘It’s Terrifying’

    TikTok’s already diminishing returns led to creators fearing the worst when an outage struck right after U.S. owners took over

    By

    Kayla Cobb and Corbin Bolies
    January 27, 2026 @ 6:00 AM

    Pro Available to WrapPRO members

    Tech
    6:00 AM
    TikTok’s Early Outage Heightens Censorship and Monetization Concerns: ‘It’s Terrifying’

    Pro Available to WrapPRO members

  • ‘Hacks’ Star Megan Stalter Leaves TikTok, Says New Owners Are Censoring Content About ICE

    “We are being completely censored and monitored,” the actor and social media star posts on Instagram

    January 26, 2026 @ 8:26 AM
    Tech
    8:26 AM
    ‘Hacks’ Star Megan Stalter Leaves TikTok, Says New Owners Are Censoring Content About ICE
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