Upfronts
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Sports, Rebrands and Marching Bands: 6 Biggest Takeaways From TV’s Ad Upfronts
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Upfronts
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At the Upfronts, It’s Sports Here, Sports There, Sports Just About Everywhere
Hanging by a thread, linear TV uses sports as a lifeline, while streaming keeps muscling in on the action
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The Media Front
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‘The Four Seasons’ Renewed for Season 2 at Netflix
Tina Fey, Will Forte, Steve Carell and Colman Domingo star in Season 1 of the TV adaptation of Alan Alda’s 1981 movie
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‘The Diplomat’ Scores Early Season 4 Renewal at Netflix
The third installment of the Keri Russell-led series debuts this fall
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‘Forever’ Renewed for Season 2 at Netflix
The streamer also greenlit a third and final season of Michelle Buteau’s “Survival of the Thickest”
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‘My Life With the Walter Boys’ Nabs Early Season 3 Renewal at Netflix
The YA series’ second installment will debut later this year and Season 3 is slated for 2026
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Netflix Ad Tier Surpasses 94 Million Monthly Active Users Globally
The latest figure marks a 34% increase from November
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HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on “the programming that is working best”
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Warner Bros. Discovery’s Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Ryan Gould and Robert Voltaggio tell TheWrap they remain bullish despite economic uncertainty ahead of Wednesday’s presentation
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Business
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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say
Telemundo’s Monica Gil tells TheWrap Hispanics are super-charging the U.S. economy
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Disney’s Rita Ferro Talks Ad Market Scenario Planning Around Trump Tariffs
“Business as usual right now while we plan for a future of uncertainty,” the ad chief tells TheWrap ahead of Tuesday’s upfront presentation
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Prime Video’s ‘Spider-Noir’ Shares First Look at Nicolas Cage’s Marvel Antihero
The live-action series will premiere on the streamer and MGM+ in 2026
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NBCUniversal Ad Exec Touts Strong Interest in NBA, Live Events Amid Tariff Uncertainty
Alison Levin tells TheWrap the media giant is monitoring the impact of Trump’s policies on upfront spending but is “focused on what we can control”
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The Upfronts: How TV’s Big Week Evolved From Chess Match to WWE Free For All
Networks still talk about things like “audience flow,” but linear TV priorities have faded from the day when scheduling moves could elicit gasps and buzz
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Column
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Will Trump’s Tariff Tirade Upend TV Upfronts? | Analysis
The White House’s trade policies are adding a new layer of caution and uncertainty for Madison Avenue ahead of Hollywood’s annual presentations to advertisers in May
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