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YouTube Climbs to Record 12.4% Share of TV Viewing in April
Disney held onto the second place spot with a share of 10.7%, boosted by sports and the month’s most-watched streaming title, “Grey’s Anatomy”
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‘Mobland’ Hits Top 3 on the Streaming Chart as Season 1 Comes to a Close
The Paramount+ crime drama makes its first appearance on the Streaming Top 10 list after premiering in March
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Netflix, Rivals Bet Big on Live Events: Can the Technology Deliver?
As more streamers invest in sports, streaming live programming into your living room isn’t as easy as it might seem — even in 2025
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‘Andor’ Season 2 Debuts to Nielsen Viewership High With 721 Million Minutes
New seasons of “You” and “The Last of Us” picked up steam, leading Nielsen’s streaming charts
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NBA Playoffs Kick Off to Ratings Growth Amid a Changing of the Guard
Plus, Netflix’s newly renewed series keep thriving and “American Idol” wraps up its season with a ratings bang
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Executive Pay 2024: A 9% Drop in Compensation for Media’s Top Brass
Paramount’s former CEO Bob Bakish topped the list with a 178% increase to $87 million, largely from severance
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‘The Secret Lives of Mormon Wives’ Season 2 Enchants Audience With 5 Million Views in 5 Days | Exclusive
Viewership for the premiere is up from the Hulu series’ first season
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Sports, Rebrands and Marching Bands: 6 Biggest Takeaways From TV’s Ad Upfronts
Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season
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Does Hollywood Need to Worry About a Charter-Cox Merger?
Any time distributors consolidate it signals a shift in leverage, but the early betting is that the $34.5 billion deal combining cable operators won’t dramatically sway the balance
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‘RuPaul’s Drag Race All Stars’ Season 10 Scores Series’ Most-Watched Premiere in 3 Years
The start of the Tournament of All Stars is now Paramount+’s 2nd biggest original reality show premiere ever, only behind Season 7
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At the Upfronts, It’s Sports Here, Sports There, Sports Just About Everywhere
Hanging by a thread, linear TV uses sports as a lifeline, while streaming keeps muscling in on the action
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Inside NBC Cancellations: Why ‘Brilliant Minds’ and ‘The Hunting Party’ Survived and ‘Suits LA,’ ‘Found’ Didn’t
Plus, CBS dominates daytime and “The Pitt” reaches a streaming milestone with its Season 1 finale
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Inside The Ratings -
YouTube’s Upfront Challenge: Pitching a Creator Economy to Old-School Madison Avenue
Head of creative partnerships Brian Albert on catering to users, creators and the ad community, and on the jab by Netflix’s Ted Sarandos that YouTube is just about killing time
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US Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say
Telemundo’s Monica Gil tells TheWrap Hispanics are super-charging the U.S. economy
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Disney’s Rita Ferro Talks Ad Market Scenario Planning Around Trump Tariffs
“Business as usual right now while we plan for a future of uncertainty,” the ad chief tells TheWrap ahead of Tuesday’s upfront presentation
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