Members Hub: Tech
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Apple’s Mixed Reality Bet Comes Due | PRO Insight
A project seven years in the making hits primetime, but not as the tech company hoped
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Tech
Available to WrapPRO members
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Can Linda Yaccarino Lean on Hollywood and Media to Turn Twitter Around?
The former NBCU sales exec can play to her strengths with film and TV advertisers to build up the social platform — if she can mitigate the Elon Musk factor
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Tech
Available to WrapPRO members
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TikTok Alternative Zigazoo Wants to Be 100% Bot-Free
The company’s founder is confident the lofty goal can be achieved with human and AI moderation
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Tech
Available to WrapPRO members
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‘Street Fighter 6’ Enters Top 10 PC Game Sellers Ahead of Launch | Chart
“Warhammer 40,000: Boltgun” also made it onto the Steam sales chart
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Tech
Available to WrapPRO members
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Keanu Reeves and BottleRock Show Us a Way Out of the Matrix | PRO Insight
Live music festivals show that shared, human experiences IRL still matter in an increasingly AI-driven and virtual world
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Tech
Available to WrapPRO members
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Lights, Camera, Unemployment: How AI May Change Film and TV Production Work
From storyboard artists to editors to assistants, will artificial intelligence put humans out of a job – or help them do what they do better?
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Tech
Available to WrapPRO members
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‘The Outlast Trials’ Spookily Dominates PC Game Sales | Chart
The brand-new horror title was beaten only by the free-to-play title “Counter-Strike: Global Offensive”
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Tech
Available to WrapPRO members
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New Max App Prioritizes HBO Over Discovery | Analysis
The rebranded streaming app is straightforward and user-friendly, but misses the big opportunity in a vastly expanded library to surface a broader range of shows
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Tech
Available to WrapPRO members
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The Supreme Court Just Became Hollywood’s New BFF in Its AI Fight | PRO Insight
Narrowing the “fair use” defense to copyright infringement may become critical to protecting artists’ livelihoods as bots scrape their creative works
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Tech
Available to WrapPRO members
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ChatGPT Generates a New Job Title for Human Writers: ‘Prompt Engineer’
While some fear AI will trash creative careers, others may consider reinventing themselves as experts in getting the right output from the new tools
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Tech
Available to WrapPRO members
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Big AI Implications Lurk in the Supreme Court’s Andy Warhol Verdict | Analysis
The perennial “fair use” debate as it applies to computer-generated art just got thornier thanks to a new ruling
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Tech
Available to WrapPRO members
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He Helped Train ChatGPT – and It Traumatized Him | PRO Insight
For less than $1 per hour, workers in Nairobi, Kenya, trained OpenAI’s GPT models, and they walked away shaken by the harrowing content they taught the software to avoid
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Tech
Available to WrapPRO members
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Big Tech Reports Surprisingly Strong Earnings – Which Means the Streaming Wars Will Rage On | Analysis
The technology sector’s relatively healthy earnings means no end to the cash cannon pointed at Hollywood
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Tech
Available to WrapPRO members
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The Hollywood Writers’ Strike May Actually Be Aiding AI’s Takeover
Studios are already experimenting with tools to generate text. And with human scribes on the picket lines, they have little to lose
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Tech
Available to WrapPRO members
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Google, Generative Search and the Web’s Uncertain Future | PRO Insight
Digging through a bunch of websites to find information is annoying, but we’re in trouble if the primary sources go away
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Tech
Available to WrapPRO members