Cole Strain is the vice president of measurement products at Samba TV, a WrapPRO partner. For more from Samba TV, visit its website. For more from WrapPRO’s partners, visit the Data and Analysis Hub.
Experience:
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‘Bluey’ Lands Rare Spot on Streaming Top 10, ‘Reacher’ Reclaims No. 1 | Charts
Meanwhile, the Emmys broadcast climbed to No. 2 on the linear chart
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‘Ted’ Series Debuts on Streaming Top 10 Amid Record Weekend for Peacock
Harlan Coben’s Netflix thriller “Fool Me Once” notches second week at No. 1
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Harlan Coben Thriller ‘Fool Me Once’ Lands Netflix No. 1 on Streaming Top 10 | Charts
Amazon’s “Reacher” dropped from the top spot, while Denzel Washington thriller “The Equalizer 3” made a massive streaming debut
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‘New Year’s Rockin’ Eve with Ryan Seacrest’ Lands ABC No. 1 Telecast During Holiday Week | Chart
Meanwhile, “Reacher” muscled out the competition for another week atop the streaming Top 10
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Netflix Dominated Streaming in the Second Half of 2023
Samba TV analyzed the second half of the year for major trends and insights in streaming and broadcast television
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‘Rebel Moon’ Is Over-Indexing With Black and Hispanic Households | Charts
The first installment in Netflix’s sci-fi saga launched at No. 3 on the streaming Top 10, while “Reacher” muscled “Leave the World Behind” out of No. 1
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‘Leave the World Behind’ Holds Off ‘Barbie’ and ‘Reacher’ to Win Streaming Top 10 | Charts
“Reacher” is over-indexing with Baby Boomers, while “Barbie” is a hit in high-income households
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Obama-Produced Netflix Thriller Leads Streaming Top 10 | Charts
“Leave the World Behind,” “The Super Mario Brothers Movie” and “Family Switch” sweep Top 3 spots for Netflix
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Eddie Murphy’s New Christmas Movie Leads Streaming Top 10 | Charts
“Candy Cane Lane” took the #1 spot — one of just two slots that didn’t go to Netflix this week
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Macy’s Thanksgiving Day Parade Lands NBC No. 1 Telecast During Holiday Week | Charts
Netflix’s Adam Sandler-led animated film “Leo” took the top streaming spot
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Audiences Ready to Stream Holiday Content as ‘Best. Christmas. Ever!’ Opens Strong on Netflix | Charts
Netflix’s latest holiday film garnered a 64% increase in viewership over last year’s “Christmas with You”
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David Fincher Thriller ‘The Killer’ Is Over-Indexing With Black and Hispanic Households | Charts
Starring Michael Fassbender as the title assassin, the Netflix film cinched the top spot on this week’s streaming list
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Netflix Swings ‘Across the Spider-Verse’ to Dominate Streaming Top 10 | Charts
The latest “Spider-Man” movie headlines a list in which Netflix nabbed eight of the Top 10 spots
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‘No Hard Feelings’ Leads the Pack as Netflix Dominates Streaming Top 10 | Charts
The Jennifer Lawrence comedy, which hit theaters this summer, has seen renewed popularity thanks to its streaming release
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Netflix’s ‘Old Dads’ Is a Hit With Older Millennials | Charts
The Bill Burr comedy tops this week’s streaming chart, while “The Voice” continues to dominate linear TV
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